Citu is an award-winning sustainable property developer revolutionising housing developments in the UK. They are committed to tackling climate change by helping to create better City Centre places to live, work and play. ‘Placemaking’ is a concept often overused by the property industry, but Citu truly deliver on this promise of sustainable architecture with a focus on the best infrastructure, community, technology and amenities.
Citu was planning to launch the hugely impressive Climate Innovation District in Leeds City Centre and needed a new website that showcased their brand story, capturing all the exciting elements of their development as it happened each week. The brief was to deliver a modern web experience akin to online-first disrupter brands like Tesla. Not only did the site need to inspire people to register interest to find out more, it needed to allow people to buy a Citu Home online.