Brace Underwriting Limited are Lloyd’s backed Risk Underwriting Experts with a combined experience of 137 years. Formed from a need for bespoke solutions for underwriting risk, to meet a rising demand for tailored insurance products. Brace provide strength through structural support, innovating new products and drawing on the latest technology and deep data to guide their clients to success.
Brace came to us as a start-up looking to establish themselves in the already crowded London insurance market. We were tasked with identifying their USP and proposition to help them develop their brand. Then to establish a brand that reflects their edge and a different approach to their competition. Whilst still presenting as a professional and high-class organisation and appeal to their high-level American clients.