Coryton advanced fuels needed to change the way it was perceived. The brand had been rooted in an outdated version of the company that doesn’t exist and no longer accurately represented what they do. Coryton had become synonymous with images of refineries, which in today’s climate carried negative connotations linked to pollution. We needed to refresh the brand to take Coryton away from the old cliches and tell the story of today’s Coryton.
The challenge was to identify a new brand position, purpose and idea that reflected the Coryton of today and the Coryton of tomorrow. A strategy that would inform a new visual identity and tone of voice that would represent Coryton at every touchpoint. One that told a story of a business that is proud of their role in creating a more sustainable future for everyone by producing the highest quality bespoke blended fuels that reduce emissions.