Purpose is a commercial property company. Working in London and focussing on identifying and transforming buildings in disrepair in areas like Bethnal Green and Tottenham. Areas that are going through significant change and are very popular to live and play in for the younger working professionals.
For the past five years Purpose have been successfully filling these buildings with small to medium businesses, often from creative industries who are looking for blank spaces that they can turn into art studios, radio stations, light industry ventures, tech start-ups and digital agencies.
However, they had not built a brand and digital experience that reflected the brands position and identity or indeed identified a marketing and communications strategy to achieve the growth they wanted.