Medical Protection Society (MPS) is the world’s leading not-for-profit protection organisation for doctors, dentists and healthcare professionals. The organisation has been around for over 125 years with a highly renowned and well-established brand, protecting and supporting the professional interests of more than 300,000 members around the world.
As new less-established insurance players have entered the medical indemnity market, price has become one of the biggest factors to influence new medics to purchase indemnity. These younger, more fickle consumers are harder to influence and retain. MPS enlisted our help to devise a new comms strategy to reinforce their impressive values and product offering to young dentists.