Retirement Villages Group are one of the oldest providers of retirement communities for the over 65s, they are experts at building communities that support wellbeing and positive ageing.
RVG recognised some time ago that the shifting dynamics in the sector and wider society meant it was time for change – they knew that community, wellbeing, sustainability and a sense of purpose are all huge factors in realising a healthy and fulfilled later life.
So, moving away from a core focus in property sales, they developed a new proposition for the market, kick-starting their mission to change and they partnered with us to help them transform their marketing, their digital assets and build a strategy to match their growth ambitions for the next 5 years.
We were asked to deliver a phased relaunch strategy for the recently redeveloped brand identity and proposition. It needed to be efficient, measurable and effective at moving the proposition on from the now outdated marketing plan which was built around property, not lifestyle.