Privacy Policy

We are Perfect Storm Marketing Limited trading as Perfect Storm, a company incorporated in England and Wales. Our company number is 10048492 and our registered office is at Graphical House Floor 2, 2 Wharf Street, Leeds, LS2 7EQ (“Perfect Storm” / “we”/ “our” / “us”).

At Perfect Storm, we are committed to safeguarding and preserving the privacy of our visitors. We will comply with the General Data Protection Regulation (EU) 2016/679) (“GDPR”) and the Data Protection Act 2018 (“DPA”) unless and until the GDPR is no longer directly applicable in the UK, together with any national implementing laws, regulations and secondary legislation as amended or updated from time to time in the UK, and any successor legislation to the GDPR and the DPA (together “Data Protection Legislation”).

This privacy policy explains how and when Perfect Storm, collects, uses and shares your information, what happens to any personal data that you provide to us, or that we collect from you whilst you visit our site or communicate with us. We update this privacy policy from time to time so please review this privacy policy regularly. Perfect Storm receives your information through you signing up to our newsletters, contacting us via our contact us and/or careers page, from our APIs, applications and from our partners and other third parties. Irrespective of which country you reside in or supply information from, you authorise PERFECT STORM to use your information in any country where Perfect Storm operates.

If you wish to no longer receive newsletters or other marketing communication from us, you can opt out via the unsubscribe link in the emails or by following the process mentioned below in the ‘your rights in respect of your data’ section.

If you apply for a role listed on our careers section, we will process your information on the grounds of our legitimate interests in order to process your application.

We will not share any of the information you provide during the recruitment process with any third parties outside of The Perfect Storm Group and we do not collect more information than we need to fulfil this purpose, nor will we retain it for longer than is necessary. Once the position has been filled, we will not retain your information unless you consent for us to keep it on file.

If you have any questions or comments about this privacy policy, please contact us at info@perfect-storm.co.uk.

Information collection and use

We collect and use your information below to provide our services and to measure and improve our services from time to time.

• Location Information: We may use other data from your device to determine location, for example, information about wireless networks or mobile phone towers near your mobile device, or your IP address. We may use and store information about your location to provide features of our services to improve and customise the services, for example, with more relevant content like local trends, stories, ads, and suggestions for people to follow.
• PERFECT STORM may keep track of how you interact with links across our website, including our third-party services, and client applications, by redirecting clicks or through other means. We do this to help improve our services, to provide more relevant advertising, and to be able to share aggregate statistics such as the frequency of a particular link being clicked on.
• Cookies: The website uses cookies and similar technologies to collect additional application usage data and to improve our services, but we do not require cookies for many parts of our services such as searching and looking at public user profiles. PERFECT STORM may use both session cookies and persistent cookies to better understand how you interact with our services, to monitor aggregate usage by our users and traffic routing on our services, and to customise and improve our services. Most applications automatically accept cookies. Please see our cookie policy for more information.
• Google Analytics: We will also install Google Analytics in the apps, devices, or mobile apps to collect your behaviours in using our services. We will also recommend some other services that may be suitable or appeal to you based on our analysis.
• Other Google Technologies: From time to time, we may also use Google’s advertising products, such as AdWords, to deliver marketing messages. To understand how Google uses information from sites and apps in these services.
• Log Data: When you use the PERFECT STORM website, we may receive information (“Log Data”) such as your IP address, device information (including device and application IDs) and search terms. PERFECT STORM uses Log Data to provide, understand, and improve our services.

We process personal information for certain legitimate business purposes, which include some or all the following. – where the processing enables us to enhance, modify, personalise or otherwise improve our website, our services and communications for the benefit of our customers;

• to identify and prevent fraud;
• to enhance the security of our network and information systems;
• to better understand how people interact with our website;
• administer the website and carry out data analysis, troubleshooting and testing; and to determine the effectiveness of promotional campaigns and advertising.
• in certain circumstances, to send you marketing information. Where it is not appropriate for us to rely on legitimate interests or where we choose not to rely on our legitimate interests, we will seek your consent.

We do not disclose your private personal information except in the limited circumstances as listed below;

• Your Consent: We may share or disclose your information at your direction, such as when you authorise a third-party web client or application to access the PERFECT STORM website.
• Law and Harm: Notwithstanding anything to the contrary in this privacy policy, we may preserve or disclose your information if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect PERFECT STORM ’s rights or property. However, nothing in this privacy policy is intended to limit any legal defences or objections that you may have to a third party, including a government, request to disclose your information.
• Business Transfers and Affiliates: If PERFECT STORM is involved in a bankruptcy, merger, acquisition, reorganization or sale of assets, your information may be sold or transferred as part of that transaction. This privacy policy will apply to your information as transferred to the new entity. We may also disclose information about you to our corporate affiliates in order to help provide, understand, and improve our Services including the delivery of ads.
• Non-Private or Non-Personal Information: We may share or disclose your non-private, aggregated or otherwise non-personal information, such as your public user profile information, the people you share your information with, or the number of users who clicked on a particular link (even if only one did), or reports to advertisers about unique users who saw or clicked on their ads after we have removed any private personal information (such as your name or contact information).

You have the right to withdraw your consent to the processing of your personal data at any time. If you would like to withdraw your consent or prefer not to receive any information from us, please let us know by emailing us at info@perfect-storm.co.uk .
If you do not want us to contact you for marketing purposes, please let us know by clicking the “Unsubscribe” option in any email we send to you and providing the details requested or by contacting us by emailing info@perfect-storm..co.uk or via the following webpage https://www.perfect-storm.co.uk/contact/ and we will take steps to ensure that this information is deleted as soon as reasonably practicable. In this scenario, we will retain your personal data on a suppression list to the extent we need it to ensure we don’t send you any further marketing communications.

Your right in respect of your data

If any of the information you provide to us changes, please let us know as soon as possible so that we can make the necessary changes to the information we hold for you on our database. If you wish to make any changes to your information, please contact us by emailing us at info@perfect-storm.co.uk or via the following webpage https://www.perfect-storm.co.uk/contact/. If you wish to see the information we hold on you, or request that such information be transmitted directly to another data controller, please contact us by emailing us at info@perfect-storm.co.uk or via the following webpage https://www.perfect-storm.co.uk/contact/. We shall process your request to access your information and provide this information to you free of charge unless your request is manifestly unfounded or excessive. To request that your information is deleted or if you wish to restrict / object to the processing of your information, please contact us by emailing us at info@perfect-storm.co.uk or via the following webpage https://www.perfect-storm.co.uk/contact/. If you have any complaints about our use of your personal data, please contact us. You may also have the right to complain to the Information Commissioner’s Office at https://ico.org.uk/ or other relevant supervisory authority in your jurisdiction. If you have any further queries or comments on our privacy policy, please contact us via the following webpage https://www.perfect-storm.co.uk/contact/ or you can contact us by emailing info@perfect-storm,co.uk. We always welcome your views about our Website and our privacy policy.

Changes to this policy

We may revise this privacy policy from time to time. The most current version of the privacy policy will govern our use of your information and will always be at https://www.perfect-storm.co.uk/privacy-policy/. If we make a change to this privacy policy that, in our sole discretion, is material, we will update https://www.perfect-storm.co.uk/privacy-policy/. By continuing to access or use the services after those changes become effective, you agree to be bound by the revised privacy policy. Effective: 8th July 2019.