Principle Networks are a I.T. start-up, set up in 2018 to disrupt the I.T. networking industry. Their proposition involves offering a tailored I.T. package to their customers, utilising a new breed of networking infrastructure technology, SD-WAN, which has been introduced to the UK straight from Silicon Valley. A far cry from the usual off-the-shelf I.T. network package that the competition is offering.
They came to us with two briefs. Firstly, they were confident in the new product offering, but they needed stronger messaging to cut through the sea of noise and jargon in the B2B space. They also wanted to avoid the usual industry lead-gen tactics of cold calls and seminars. They wanted to build a brand. So for us, this was very much about simplifying the subject matter and standing out from the crowd in a fiercely competitive industry.
Secondly, their old website and its content did not align with the companies new proposition – flexible, tailored SD-WAN solutions. So, we were challenged to reproduce the site in a short time-span, whilst retaining some of the existing brand assets.