Relaunching Leevans Jewellers Online


Trading as a successful family business for over 40 years as a ‘bricks and mortar’ business, Leevans Jewellers have made a real name for themselves in the North as premium suppliers of fine jewellery. With a growing customer base, their aspirations are now to achieve national success through digital trading too.

The existing website was outdated, underutilised and lacked the proper premium brand appeal to perform well online. The team at Leevans approached us to help them redesign their site with a strong focus on enhancing the eCommerce functionality and to help reposition the brand as a more modern, premium provider.


  • Brand Strategy & Experience
  • Content Creation
  • Photography
  • Website Design
  • Web Development

First and foremost we engaged a specialist designer experienced in rebranding fashion startups and retail businesses. The brief was to rebrand Leevans for a more modern and youthful audience.

We planned and executed a product photoshoot with a talented fashion photographer called Matt Davis and there’s lots more to content to follow. Finally, we selected Shopify as the eCommerce platform for its intuitive back office and product inventory enabling the client to rotate their products on a weekly basis.

It’s early days and we’re now helping kick start digital brand building and acquisition strategies across key channels. It’s been a real life-line for the business in the unprecedented events surrounding Corona Virus and the fact that their ‘bricks-and-mortar’ shops have had to close for business.

“Perfect Storm have been fantastic throughout the process, helping me to make key decisions about our future online. I was blown away by the team I met along the way too.”

Aimee Watson - Owner at Leevans Jewellers

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