Don’t Fear Digital

By Perfect Storm

Digital marketing hasn’t been around that long, in the last 10+ years it has evolved exponentially leaving marketers feeling behind, overwhelmed…and experiencing ‘digital imposter syndrome’.

‘Digital is vast… I’m drowning in data’
‘We need to grow up and start embracing AI practically’
‘Digital makes me feel out of date, I can’t keep up with the constant change’
We hosted a brilliant panel of senior marketers packed with personal insights, learnings and lessons to help marketers embrace change and shake off digital fears….meet the panel

  • Sarah Fussey, Marketing Director – Inntravel
  • Laura Burton, Head of Marketing – Taylors of Harrogate
  • Jonathan Alcock, Marketing Director – Parkdean Resorts
  • Dan Svikis, Strategy & Effectiveness Director – Perfect Storm

Our webinar covered tips and approaches relevant to FMCG, travel and wider industries on the following:

  • How to embrace AI in a constructive and useful way… What tools are helping
  • Where and how to train up digitally? vs When to ask for expert advice?
  • Why understanding the customer is so important…
  • How to embrace short vs long term digital investment
  • How to avoid thinking in silo’s and channels
  • How to sell digital into wider stakeholders within your business
  • The importance of building reputation online
  • How to adapt for changes coming with GA4
  • Plus loads more

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