By
Perfect Storm
Travel is undergoing rapid transformation as major shifts reshape customer behaviour and decision-making. There are a number of key factors driving this change:
- AI and Technology: Accelerating the speed and convenience of travel decisions.
- Geopolitical Changes: Shifting political landscapes are influencing travel preferences.
- Global Conflicts: Ongoing crises in Ukraine and the Middle East are affecting the global economy.
- Climate Crisis: Continues to play a pivotal role in how consumers plan and prioritize travel.
With over 15 years experience partnering with leading travel businesses, Perfect Storm has brought together a unique community of travel experts to create its groundbreaking new research:
The insights in this report have come directly from a growing community of C-Suite business leaders from the travel industry and cover the key challenges they face.
- Seasonality – How it’s changing and affecting business operations?
- First party data – How it’s being leveraged to acquire and retain customers?
- Technology + emerging channels – What key channels and tech are a focus for 2025?
- ESG – How are ESG and sustainability considerations influencing business decisions?
- Political shifts – How are businesses having to adapt to new political influences?
- Product Evolution – How are products being developed to enhance customer experience?
- Creativity – How is it being harnessed, tested and experimented with in the future?
It’s a report that has been built by travel marketers, for travel marketers to help brands gain a strategic edge in 2025.
It’s free to download here, we’d love to hear your feedback if you’re a travel industry expert.