James Wellbeloved

A New Look for James Wellbeloved


James Wellbeloved has been making naturally healthy dog food in the UK for over 25 years. Based in the beautiful rolling hills of Somerset, their belief has always been that Nature Knows Best, using simple ingredients to give pets all the goodness they need – and nothing they don’t. It definitely gets the seal of approval from Toby, our office dog (and we’ve even tried a mouthful or two ourselves).

As the natural pet food market leader, many brands have sought to copy elements of the James Wellbeloved brand identity, which over time has eroded brand differentiation. We were asked to support the rebranding process and transform all their digital assets to reflect their new product packaging and visual identity.


  • Brand Strategy & Experience
  • Web Design
  • Web Development

The rebrand was mainly focused on on-shelf materials to achieve standout. The brand toolkit included many visual assets that had not been designed with the web in mind. We assembled a team of digital designers and front end developers to redesign the James Wellbeloved website whilst preserving the core on-site functionality.

We delivered a consistent brand identity across all digital and physical assets associated with James Wellbeloved. Completing the re-brand package, of a new website, newsletter and social media assets.

As part of this digital rollout James Wellbeloved succeeded in creating a stunning new visual identity, that differentiating them in the market. We look forward to monitoring user engagement and implementing the next wave of functional enhancements.

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