James Wellbeloved has been making naturally healthy dog food in the UK for over 25 years. Based in the beautiful rolling hills of Somerset, their belief has always been that Nature Knows Best, using simple ingredients to give pets all the goodness they need – and nothing they don’t. It definitely gets the seal of approval from Toby, our office dog (and we’ve even tried a mouthful or two ourselves).
Natural food is big business, not only for humans, but for our four-legged friends too. The marketplace was becoming increasingly crowded and, as more claims were being made by providers, more people were becoming confused and losing trust in them. In 2017 James Wellbeloved decided it was time to relaunch their brand, and it was our job to create a website at the heart of it all. Not just something that looked pretty, but a website that acted as a focal point for all communications and helped reinforce the brand’s values.