James Wellbeloved, home of naturally healthy pet food, has been a proud exhibitor at Crufts for 25 years, and are also sponsors of the popular family cross-breed competition Scruffts. Throughout the year, heats of the popular Scruffts contest take place, with the final culminating in the Crufts arena.
Crufts is the biggest event of the year for pet food brands. It’s a noisy and crowded space – not only on the ground at the NEC in Birmingham, but online too. James Wellbeloved required a social activation of the event which would cut through the noise on this important anniversary year.