James Wellbeloved has been making naturally healthy dog food in the UK for over 25 years. Based in the beautiful rolling hills of Somerset, their belief has always been that Nature Knows Best, using simple ingredients to give pets all the goodness they need – and nothing they don’t. It definitely gets the seal of approval from Toby, our office dog (and we’ve even tried a mouthful or two ourselves).
As the natural pet food market leader, many brands have sought to copy elements of the James Wellbeloved brand identity, which over time has eroded brand differentiation. We were asked to support the rebranding process and transform all their digital assets to reflect their new product packaging and visual identity.