We created the Beyond brand a few years ago as a disruptor to the property investment market. After three successful years managing private investments, their newest venture was a luxury lettings arm for their business focused on high-end student living. They now manage 150+ student properties comprising 400+ rooms, growing to around 600+ in the first half of 2021.
Beyond asked us to help them launch their new Luxury Student Lettings business to the Leeds market – already highly saturated with similar businesses. Their desire to disrupt the property market continues and they needed the brand to set them apart. We were asked to develop a sub-brand with a real luxury feel, design their new lettings office space, and produce a dedicated property listings website ready to support our communications campaigns after the Summer break.